Menu
Marketing and Sponsorship

Mavs Championship Gear Began Flying Off Shelves As Soon As Game Six Ended

Dallas-area stores "opened their doors to fans eagerly waiting in line to buy the official NBA Champions locker room T-shirts ... as the final seconds ticked away" during Sunday's Mavericks-Heat NBA Finals Game Six, according to Sandra Baker of the FT. WORTH STAR-TELEGRAM. Those T-shirts "went quickly, and the retailers started over again bright and early Monday morning." Dick's Sporting Goods reopened at 7:00am CT, and Dick's Communications Marketing Manager for Dallas West Ryan Green "couldn't release the number of shirts and hats flying off the shelves" but said that sales "were strong." Baker notes the Academy Sports & Outdoors store in White Settlement, Texas, was "out of hats" as of noon yesterday. The store "had received three shipments of merchandise, but was unable to get more hats Monday." Meanwhile, Coca-Cola "jumped on the bandwagon and said it would offer fans a commemorative championship Sprite can to celebrate" the Mavericks' championship. Coca-Cola said that the 12-ounce cans featuring the Mavericks' logo "will be available beginning this week." Sprite is the official soft drink of the NBA (FT. WORTH STAR-TELEGRAM, 6/14). In Dallas, Lindsay Ruebens notes "many stores opened late Sunday after the Mavericks historic win and quickly sold out" (DALLAS MORNING NEWS, 6/14).

FEELING THE HEAT: In Ft. Lauderdale, Kathy Laughlin notes the Miami Herald "posted a correction on the home page of their web page" after a Macy's ad yesterday accidentally "appeared in some editions, touting Miami Heat NBA champions T-shirts for sale." The correction read, "A Macy's advertisement featuring Miami Heat merchandise was mistakenly published June 13 on page 11D in some editions of The Miami Herald. We regret the error and apologize for any inconvenience" (South Florida SUN-SENTINEL, 6/14).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/14/Marketing-and-Sponsorship/Mavericks-Merch.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/14/Marketing-and-Sponsorship/Mavericks-Merch.aspx

CLOSE