Year-to-year royalties generated from the sale of licensed merchandise fell 1.9% in '10 to $5.065B, according to an annual licensing industry survey released today by the Int'l Licensing Industry Merchandisers' Association. Sports licensing revenue fell 2.2% last year, to $645M from $660M in '09. LIMA's data is derived from results of its annual survey of companies directly involved in the licensing business, examination of public financial document and interviews with industry execs. Respondents noted that business began to increase in the second-half of last year. They also saw a steady increase of retail sales, licensing opportunities with new retailers and progress with mid-tier department stores and specialty retailers (LIMA).
| '10 ESTIMATED LICENSING REVENUES BY PROPERTY TYPE |
| PROPERTY | '10 | '09 | % +/- |
| Characters (Entertainment/Movies/TV) | $2.376B | $2.400B | -1.0% |
| Trademarks/Brands | $845M | $880M | -3.9% |
| Fashion | $690M | $705M | -2.1% |
| Sports (Leages, Individuals) | $645M | $660M | -2.2% |
| Collegiate | $196M | $200M | -2.0% |
| Art | $128M | $136M | -5.8% |
| Music | $115M | $110M | 4.5% |
| Non-Profit (Museums, Charities) | $34M | $35M | -2.9% |
| Publishing | $33M | $34M | -2.9% |
| Other | $3M | $5M | -40.0% |
| TOTAL | $5.065B | $5.16B | -1.9% |
