Asics Named Official Partner Of IAAF NHLPA Rejects Offer To Let Players Go To Olympics Selig Among Those Being Voted On For HOF CFP Unveils Four Playoff Teams Texas Approves Deal Worth $25M For Herman LeBron James Wears Cubs Gear To Bulls Game NFL Launches Scouting Combine Fan Fest Johnson, Stewart, Earnhardt Feted At Banquet ACC Title Game Attendance Down Sharply Lundquist Gets Sendoff In Final SEC Broadcast
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SportsBusiness Journal looks at how sponsorship activation is evolving, whether it incorporates on-site elements, social media, retail components, mobile technology or other platforms. Case studies will follow ideas, from concept to completion, highlighting the tactics used to hit the target market and deliver for the sponsor. What is working for marketers and how are agencies and brands working together to stand out in a crowded marketplace? Publishing Date: June 27 Ad Close: June 13 Materials Close: June 15. For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or firstname.lastname@example.org.