Universal Sports Creates Boston Marathon Videos Daktronics Building EverBank Field Displays Paul Simon On Joe DiMaggio Encounter Knicks To Own/Operate D-League Team Bud Light Hotel Headed To Final Four Overnight Ratings Lions Owner William Clay Ford Dies At 88 Oakland Teams Still Searching For New Venues U.S. Likely To Set World Cup Attendance Record Lions Ownership Staying In Ford Family
SBD/June 14, 2011/Classified AdvertisementsPrint All
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SportsBusiness Journal looks at how sponsorship activation is evolving, whether it incorporates on-site elements, social media, retail components, mobile technology or other platforms. Case studies will follow ideas, from concept to completion, highlighting the tactics used to hit the target market and deliver for the sponsor. What is working for marketers and how are agencies and brands working together to stand out in a crowded marketplace? Publishing Date: June 27 Ad Close: June 13 Materials Close: June 15. For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or firstname.lastname@example.org.