S.C. Court To Hear Arguments On Ballpark Jeep Sponsoring World Surf League Principal Extending Golf Sponsorship Adidas Sees Q1 Profits Increase The Q's Credit Card System Fails NBA Draft Going To Brooklyn? Berman Set For Cable HOF Induction Sources: Cal To Make Williams AD Giants Revise Mission Rock Project Orlando City SC Hires Tim Holt
SBD/June 14, 2011/Classified AdvertisementsPrint All
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SportsBusiness Journal looks at how sponsorship activation is evolving, whether it incorporates on-site elements, social media, retail components, mobile technology or other platforms. Case studies will follow ideas, from concept to completion, highlighting the tactics used to hit the target market and deliver for the sponsor. What is working for marketers and how are agencies and brands working together to stand out in a crowded marketplace? Publishing Date: June 27 Ad Close: June 13 Materials Close: June 15. For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or firstname.lastname@example.org.