SBD/June 13, 2011/Media

Big Lead Sports Hires Barry Janoff To Expand Sports Business Offerings

The Big Lead now includes a dedicated sports business section

Big Lead Sports has hired Barry Janoff, Exec Editor of NYSportsJournalism.com, to be its Business Editor. Continuing the evolution for the independent sports media entity, Janoff in his newly created position will expand the sports business-related content offerings on TheBigLead.com in partnership with site Editor Jason McIntyre. Janoff will also serve as a mentor and Editor to other TheBigLead.com writers. "Even though Jason does a lot of different things on the site, he's perhaps found his biggest niche in his coverage of sports media," said Big Lead Sports CEO Chris Russo. "Barry's going to provide a big boost in expanding our coverage of the consumer and fan sides of sports marketing and sports business. He's got a really unique perspective, and a great knowledge of the industry." TheBigLead.com has also relaunched the site under a new internally created design, including a dedicated sports business section, nearly a year to the day of the acquisition of the site by what was then Fantasy Sports Ventures. Janoff will work out of Big Lead Sports' Manhattan HQs, but for now will also maintain NYSportsJournalism.com. The Janoff hire arrives at a time of further growth and transition for Big Lead Sports, the largest U.S. digital sports media entity not controlled by a league, network or major corporation. The company also recently hired Brian LaRock, formerly of 5min Media and UGO Entertainment, to be its CMO & CFO, essentially replacing the departed Evan Kamer. The full-time sales staff has been doubled in size to 12 people, with representatives now stationed in L.A. and Chicago.

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