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SBD/June 13, 2011/Marketing and Sponsorship
Potential Primary Sponsor For PGA Tour The Heritage "Pretty Far Along In Process"
Published June 13, 2011
SPECIAL DELIVERY: In Memphis, Marlon Morgan notes FedEx “stepped up in December and announced a one-year deal to serve as title sponsor” for this past weekend's PGA Tour St. Jude Classic, a role it held from ’86-‘06. Then last month FedEx “announced it was extending its deal” through ‘14. Tournament Dir Phil Cannon said that gate sales “were up 20-25 percent” over last year's event. Concession, parking and merchandise sales “also saw increases.” Cannon cited the “presence of FedEx, local favorite John Daly making the cut and Tim Tebow playing in Wednesday's Pro-Am event as some of the reasons for the increases” (Memphis COMMERCIAL APPEAL, 6/13).