Serena Draws Praise For Wimbledon Outfit Female Golfers Committed To Rio Games UFC Gets Special Adult Swim Spots Jim Brown Settles With EA For $600,000 Marlins-Monster Deal Has Bentley Tie-In Morgan To Front Always' Olympic Effort Buccaneers Ink Deal With Frontier Marketplace Roundup Adidas Signs Deal With Dalian Wanda Group Westbrook Redefining Spokesperson Role
SBD/June 13, 2011/Marketing and Sponsorship
Potential Primary Sponsor For PGA Tour The Heritage "Pretty Far Along In Process"
Published June 13, 2011
SPECIAL DELIVERY: In Memphis, Marlon Morgan notes FedEx “stepped up in December and announced a one-year deal to serve as title sponsor” for this past weekend's PGA Tour St. Jude Classic, a role it held from ’86-‘06. Then last month FedEx “announced it was extending its deal” through ‘14. Tournament Dir Phil Cannon said that gate sales “were up 20-25 percent” over last year's event. Concession, parking and merchandise sales “also saw increases.” Cannon cited the “presence of FedEx, local favorite John Daly making the cut and Tim Tebow playing in Wednesday's Pro-Am event as some of the reasons for the increases” (Memphis COMMERCIAL APPEAL, 6/13).