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SBD/June 7, 2011/Marketing and Sponsorship
French Open Victory Boosts Li Na's Endorsement Possibilities
Published June 7, 2011
CHINESE AMBASSADOR: Bloomberg TV’s Michele Steele noted Li “becomes an even more attractive target for sponsors and advertisers who are hoping to market, not just sports equipment to China, but luxury goods in that country where tennis is considered an aspirational sport.” In addition to Li's current sponsors, Eisenbud is “in conversations with about five or six other companies seeking to endorse her” (“In The Loop,” Bloomberg TV, 6/6). CNBC’s Darren Rovell noted 113 million people "watched in her native China on television, and the marketing opportunities are obviously endless, given the country’s size and growth.” Eisenbud said, “It was a really huge shot in the arm for women’s tennis.” He added, “You’re going to see a lot of blue chip brands really want to work with Li Na and really help bolster their position in China” (“Street Signs,” CNBC, 6/6).