NFL Retirees Take Down Website Turner Lawyer Leaving Company MLS Unveils New L.A. Ownership Group Nike Rolls Out LeBron James Spot Per Cap Over $40 For Game 7 Hawks, SportSouth Reach TV Rights Deal NHL Panthers Line Up Spanish Coverage Classified Advertisements World Series Game 7 Draws 15.2 Overnight Turner Named New NBA D-League President
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SportsBusiness Journal looks at how sponsorship activation is evolving, whether it incorporates on-site elements, social media, retail components, mobile technology or other platforms. Case studies will follow ideas, from concept to completion, highlighting the tactics used to hit the target market and deliver for the sponsor. What is working for marketers and how are agencies and brands working together to stand out in a crowded marketplace? Publishing Date: June 27 Ad Close: June 13 Materials Close: June 15. For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or firstname.lastname@example.org.