Ad Inventory For NCAA Tourney 95% Sold Sporting KC Unveils '14 TV Schedule Steedman Named AEG Facilities COO OSU Partners With Sporting Innovations Yahoo Named MLB.com's Fantasy Game Cuban To Visit USF Sport Management Program Details Emerge About Rio Games Golf Fields Torrey Pines Likely To Host '21 U.S. Open Ross Wants To Pay For Stadium Upgrade Martha Ford Takes Over Lions Ownership
SBD/June 7, 2011/Classified AdvertisementsPrint All
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SportsBusiness Journal looks at how sponsorship activation is evolving, whether it incorporates on-site elements, social media, retail components, mobile technology or other platforms. Case studies will follow ideas, from concept to completion, highlighting the tactics used to hit the target market and deliver for the sponsor. What is working for marketers and how are agencies and brands working together to stand out in a crowded marketplace? Publishing Date: June 27 Ad Close: June 13 Materials Close: June 15. For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or firstname.lastname@example.org.