SBD/June 3, 2011/Research and Ratings

Top Cable Sports Networks See Distribution Drop Slightly For Month Of June

The six sports networks with the highest levels of distribution in the U.S. all saw month-over-month declines in June. ESPN continued to lead all sports networks with distribution in 100.1 million U.S. TV homes, down slightly from 100.2 million homes. ESPN2 fell below 100 million homes after passing the mark in April for the first time. Seeing gains in June compared to last month are ESPNU, MLB Network, Fox Soccer Channel and Fuel TV (THE DAILY).

CABLE SPORTS NETWORK DISTRIBUTION
DURING FIRST SIX MONTHS OF '11
NETWORK
JAN.
FEB.
MARCH
APRIL
MAY
JUNE
ESPN
99,792
100,002
100,106
100,122
100,187
100,052
ESPN2
99,699
99,904
99,971
100,044
100,090
99,928
Golf Channel
83,343
83,509
83,556
83,562
83,883
83,759
Speed
77,548
77,932
78,172
78,502
78,800
78,476
Versus
75,360
75,715
75,985
76,056
76,247
76,183
ESPNews
73,210
73,454
73,637
73,953
74,177
74,156
ESPNU
72,338
72,550
72,555
72,570
73,021
73,159
NFL Network
56,696
56,895
56,930
56,853
57,127
56,846
MLB Network
54,872
55,316
55,380
55,559
56,005
56,231
NBA TV
54,181
54,808
55,270
55,175
55,725
55,567
Fox Soccer
38,472
38,616
38,641
38,616
39,046
39,115
ESPN Classic
38,535
37,649
36,939
35,879
35,270
34,479
Fuel TV
n/a
n/a
n/a
31,196
31,690
31,856

NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings, including NHL Network, Universal Sports, CBS Sports Network, Tennis Channel and Fox College Sports.

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