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SBD/June 2, 2011/Media
Mavericks-Heat NBA Finals Opener Earns 9.0 Final Rating, Up 5% From Lakers-Celtics
Published June 2, 2011
LOCKOUT? WHAT LOCKOUT? SPORTING NEWS' Sean Devaney notes ABC's plan in covering the Finals is to "avoid lockout talk altogether, so the casual fans' awareness of the NBA potentially heading into a labor abyss ... remains limited." ABC analyst Mark Jackson said, "There's too many great stories in this final matchup to discuss something that would happen potentially at the end of it. I think the thing we want to do is celebrate the game, celebrate the matchup, and I don't really think the fans are interested in it right now" (SPORTING NEWS TODAY, 6/2).
AROUND THE WORLD: The NBA yesterday said that this year's Finals will be the most widely distributed in league history. The Mavericks-Heat series will be televised live in 215 countries and territories and in 46 languages. In addition, all games will be available live online for the first time on mobile devices in 200 countries and territories. Furthermore, the first international in-home 3D broadcast of the NBA Finals will be available in several major markets, including Australia, China, France, Turkey and the U.K. (NBA).