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Marketing and Sponsorship

Needing A Fill Up: BP Signs On As Indians' Official Fuel Provider Through '11 Season

The Indians have signed a one-year sponsorship deal with BP, with the oil giant replacing Shell as the club's official fuel provider. Financial terms were not disclosed, but the BP-Indians pact is for the rest of the '11 season with two subsequent option years. BP will run an Indians-themed retail promotion this summer in which customers purchasing 10 gallons or more of gas at about 215 Northeast Ohio BP locations will receive a scratch-off ticket with a ticket code. Fans registering five such codes at BPIndiansBaseball.com then receive a password good for two free mezzanine-level tickets at Progressive Field. Other assets in the deal include ballpark signage, radio inventory and exclusive naming rights to the Indians' batting practice. The batting practice component will also involve BP-sponsored fan giveaways of VIP experiences that include on-field access and special gift bags. BP has targeted sports as a key tool in its post-disaster corporate marketing following last year's historic oil spill in the Gulf of Mexico, and to that end increased activation this year of its title sponsorship of the Crosstown Cup in Chicago with the Cubs and White Sox.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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