SBD/May 27, 2011/Marketing and Sponsorship

Start Your Engines: Primary Sponsors For Indianapolis 500 Field

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The 100th anniversary of the Indianapolis 500 is scheduled to be held Sunday, and the following lists the primary sponsors for the 33 cars entered in the field (THE DAILY).

ROW 1
No. 77 Alex Tagliani No. 9 Scott Dixon No. 2 Oriol Servia
Sam Schmidt Motorsports Target Chip Ganassi Racing Newman/Haas Racing
Bowers & Wilkins Target Telemundo
ROW 2
No. 99 Townsend Bell No. 12 Will Power No. 98 Dan Wheldon
Sam Schmidt Motorsports Penske Racing Bryan Herta Autosport
Herbalife Verizon William Rast
ROW 3
No. 44 Buddy Rice No. 67 Ed Carpenter No. 10 Dario Franchitti
Panther Racing Sarah Fisher Racing Target Chip Ganassi Racing
Fuzzy's Ultra Premium Vodka Dollar General Target
ROW 4
No. 5 Takuma Sato No. 14 Vitor Meira No. 4 J.R. Hildebrand
KV Racing Technology A.J. Foyt Enterprises Panther Racing
MonaVie/Panasonic ABC Supply Co. National Guard
ROW 5
No. 06 James Hinchcliffe No. 30 Bertrand Baguette No. 11 Davey Hamilton
Newman/Haas Racing Rahal Letterman Lanigan Dreyer & Reinbold Racing
Sprott The RACB/Aspira HP
ROW 6
No. 3 Helio Castroneves No. 43 John Andretti No. 59 E.J. Viso
Penske Racing Andretti Autosport KV Racing Technology
Shell/Pennzoil Window World PDVSA
ROW 7
No. 22 Justin Wilson No. 88 Jay Howard No. 07 Tomas Scheckter
Dreyer & Reinbold Sam Schmidt - RLL Racing KV Racing Technology
Z-Line Design Service Central RedLine
ROW 8
No. 82 Tony Kanaan No. 78 Simona de Silvestro No. 23 Paul Tracy
KV Racing Technology HVM Racing Dreyer & Reinbold
Geico Nuclear Clean Air Energy Wix Filters
ROW 9
No. 7 Danica Patrick No. 6 Ryan Briscoe No. 26 Marco Andretti
Andretti Autosport Penske Racing Andretti Autosport
Go Daddy Izod Venom Energy Drink
ROW 10
No. 83 Charlie Kimball No. 38 Graham Rahal No. 19 Alex Lloyd
Novo Nordisk Chip Ganassi Racing Service Central Chip Ganassi Racing Dale Coyne Racing
Levemir/NovoLog Flex Pen Service Central Boy Scouts of America
ROW 11
No. 36 Pippa Mann No. 24 Ana Beatriz No. 41 Ryan Hunter-Reay
Conquest Racing Dreyer & Reinbold A.J. Foyt Enterprises
Loctite/Conrad Hotel Indianapolis Ipiranga ABC Supply Co/DHL/Sun Drop
     

LADIES' MAN: In Indianapolis, Philip Wilson notes driver Tomas Scheckter "revels in his fast-paced lifestyle as a racer," and his "fun-loving attitude attracted an additional sponsor, online dating site PerfectMatch.com." His dating profile "informs his approach to money as, 'I spent it freely' and lists his favorite romantic gestures as 'long massage' and 'weekend getaway'" (INDIANAPOLIS STAR, 5/27).

WHO'S ZOOMIN' WHO
: The WALL STREET JOURNAL's Jared Diamond examined the primary sponsor on the 33 cars scheduled to start the Indianapolis 500 along with the 43-car field at the Daytona 500 "to see what types of companies are most common." Retail corporations "topped the list with 18 cars between the two races, followed by automotive parts and service companies with 10." However, retail companies "were on just 7.9% of Indy and Daytona winners since 1980, while automotive companies led the field with 22.2%." Meanwhile, 12 of the past 31 Indy 500 winners since '80 "were sponsored by tobacco or alcohol companies." Tobacco sponsorships are now prohibited by the FDA (WSJ.com, 5/26).
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