The 100th anniversary of the Indianapolis 500 is scheduled to be held Sunday, and the following lists the primary sponsors for the 33 cars entered in the field (THE DAILY).
| ROW 1 |
| No. 77 Alex Tagliani | No. 9 Scott Dixon | No. 2 Oriol Servia |
| Sam Schmidt Motorsports | Target Chip Ganassi Racing | Newman/Haas Racing |
| Bowers & Wilkins | Target | Telemundo |
| ROW 2 |
| No. 99 Townsend Bell | No. 12 Will Power | No. 98 Dan Wheldon |
| Sam Schmidt Motorsports | Penske Racing | Bryan Herta Autosport |
| Herbalife | Verizon | William Rast |
| ROW 3 |
| No. 44 Buddy Rice | No. 67 Ed Carpenter | No. 10 Dario Franchitti |
| Panther Racing | Sarah Fisher Racing | Target Chip Ganassi Racing |
| Fuzzy's Ultra Premium Vodka | Dollar General | Target |
| ROW 4 |
| No. 5 Takuma Sato | No. 14 Vitor Meira | No. 4 J.R. Hildebrand |
| KV Racing Technology | A.J. Foyt Enterprises | Panther Racing |
| MonaVie/Panasonic | ABC Supply Co. | National Guard |
| ROW 5 |
| No. 06 James Hinchcliffe | No. 30 Bertrand Baguette | No. 11 Davey Hamilton |
| Newman/Haas Racing | Rahal Letterman Lanigan | Dreyer & Reinbold Racing |
| Sprott | The RACB/Aspira | HP |
| ROW 6 |
| No. 3 Helio Castroneves | No. 43 John Andretti | No. 59 E.J. Viso |
| Penske Racing | Andretti Autosport | KV Racing Technology |
| Shell/Pennzoil | Window World | PDVSA |
| ROW 7 |
| No. 22 Justin Wilson | No. 88 Jay Howard | No. 07 Tomas Scheckter |
| Dreyer & Reinbold | Sam Schmidt - RLL Racing | KV Racing Technology |
| Z-Line Design | Service Central | RedLine |
| ROW 8 |
| No. 82 Tony Kanaan | No. 78 Simona de Silvestro | No. 23 Paul Tracy |
| KV Racing Technology | HVM Racing | Dreyer & Reinbold |
| Geico | Nuclear Clean Air Energy | Wix Filters |
| ROW 9 |
| No. 7 Danica Patrick | No. 6 Ryan Briscoe | No. 26 Marco Andretti |
| Andretti Autosport | Penske Racing | Andretti Autosport |
| Go Daddy | Izod | Venom Energy Drink |
| ROW 10 |
| No. 83 Charlie Kimball | No. 38 Graham Rahal | No. 19 Alex Lloyd |
| Novo Nordisk Chip Ganassi Racing | Service Central Chip Ganassi Racing | Dale Coyne Racing |
| Levemir/NovoLog Flex Pen | Service Central | Boy Scouts of America |
| ROW 11 |
| No. 36 Pippa Mann | No. 24 Ana Beatriz | No. 41 Ryan Hunter-Reay |
| Conquest Racing | Dreyer & Reinbold | A.J. Foyt Enterprises |
| Loctite/Conrad Hotel Indianapolis | Ipiranga | ABC Supply Co/DHL/Sun Drop |
| | | |
LADIES' MAN: In Indianapolis, Philip Wilson notes driver Tomas Scheckter "revels in his fast-paced lifestyle as a racer," and his "fun-loving attitude attracted an additional sponsor, online dating site PerfectMatch.com." His dating profile "informs his approach to money as, 'I spent it freely' and lists his favorite romantic gestures as 'long massage' and 'weekend getaway'" (
INDIANAPOLIS STAR, 5/27).
WHO'S ZOOMIN' WHO: The WALL STREET JOURNAL's Jared Diamond examined the primary sponsor on the 33 cars scheduled to start the Indianapolis 500 along with the 43-car field at the Daytona 500 "to see what types of companies are most common." Retail corporations "topped the list with 18 cars between the two races, followed by automotive parts and service companies with 10." However, retail companies "were on just 7.9% of Indy and Daytona winners since 1980, while automotive companies led the field with 22.2%." Meanwhile, 12 of the past 31 Indy 500 winners since '80 "were sponsored by tobacco or alcohol companies." Tobacco sponsorships are now prohibited by the FDA (
WSJ.com, 5/26).
