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SBD/May 26, 2011/Marketing and Sponsorship
IndyCar Teams Work To Ensure Presence For Sponsors In Indy 500
Published May 26, 2011
CASHING IN WHILE SHE STILL CAN: Driver Danica Patrick reportedly is planning to race a full-time NASCAR schedule beginning next season, and YAHOO SPORTS' Jay Hart wrote, "If the future were up to Danica the Racer, chances are she'd stay right where she is, racing in IndyCar and focusing all her energy on the thing that matters most to her as a competitor: winning the Indianapolis 500. But Danica the brand says go south, young lady, to the land of NASCAR and those extra zeroes before the decimal point." IMG, which reps Patrick, "undoubtedly ... has made it known that the clock is ticking on her ability to command top dollar from potential sponsors" (SPORTS.YAHOO.com, 5/25).