SBD/May 26, 2011/Marketing and Sponsorship
Mr. Perfect: Louisiana Man Uses Cover Boy Roy Halladay To Win 2K Sports' $1M Prize
Brian Kingery, a music teacher from Hammond, La., has been named by 2K Sports as the winner of its second annual $1M prize for pitching the first perfect game in its "MLB 2K11" title. The prize at its inception was believed to be the largest-ever for playing a console video game. Like initial winner Wade McGilberry of Semmes, Ala., last year, Kingery this morning made a series of media appearances in N.Y., including a stop at MLB's new Fan Cave. Kingery used Phillies P Roy Halladay, cover athlete for "MLB 2K11," in the game to pitch his perfect game. But he said he is not a serious sports fan of any type, and was lured in by national TV announcements earlier this spring of the $1M prize. "I saw the commercial with my wife, and she said to me, 'Why aren't you doing this? You're good at video games,'" Kingery said. "She pretty much sent me to GameStop and from there, it was just a matter of mastering the game."
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