SBD/May 23, 2011/Marketing and Sponsorship

Aflac Advertises Job Opening On Stock Car, Lines Up Heisman Trophy Sponsorship

Aflac touted job opening on hood of Carl Edwards' ride during all-star race
Aflac during Saturday's NASCAR Sprint All-Star Race posted a "Now Hiring" sign on Carl Edwards' No. 99 Ford, according to J. Scott Trubey of the ATLANTA CONSTITUTION. Aflac "has sponsored Edwards for three years, and it’s the company’s first attempt to recruit directly via stock car." Aflac’s positions "aren't hires; they’re independent contractor jobs." Aflac Senior VP & Director of Sales Tom Giddens "wouldn’t say how many spots are open, but the company launched the campaign in January in an effort to enlarge its 75,000 member U.S. sales force." The company "also is running TV, radio and print spots" (AJC.com, 5/20). Meanwhile, BLOOMBERG NEWS' Nancy Kercheval reported Aflac "has agreed to sponsor the Heisman Trophy." Aflac "didn't give details of the multiyear partnership," but said that it allows the company to "offer exclusive, Heisman-themed experiences to its accounts and brokers" (BLOOMBERG NEWS, 5/21). The company is "working with major universities to line up" events around the endorsement (AP, 5/21).  
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