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Daly Says NHL Revenues For '10-11 Season Expected To Be Close To $3B
Published May 23, 2011
FACELESS LEAGUE: ESPN's John Saunders noted the NHL "is probably having as great a playoffs as they have had in years," but the league does not "push their stars." Detroit Free Press columnist Mitch Albom said, "This is an age old problem with hockey. ... The predominate thinking in hockey is you're supposed to be one of the guys. … The mentality is if you're really a superstar, you're humble. That's good in the locker room. Not great for marketing, and they've always had that problem in hockey." ESPN's Len Elmore said NHL Commissioner Gary Bettman is a protégé of the NBA and "he needs to take that playbook and take a look at how you develop these individual guys." Elmore: "You've got to develop better storylines" ("The Sports Reporters," ESPN, 5/22).