SBD/May 20, 2011/People and Pop Culture

Executive Transactions

Coca-Cola names Bea Perez
its Chief Sustainability Officer
Coca-Cola has named North America CMO BEA PEREZ to the newly created position of Chief Sustainability Officer, effective July 1. A new CMO "has not yet been named." Perez will be responsible for "integrating Coca-Cola's myriad sustainability initiatives," and she "will oversee a new global office of sustainability." As CMO, Perez "has managed the company's relationships" with NASCAR and the NBA, "as well as athletes like LEBRON JAMES in sports-marketing roles" (ADAGE.com, 5/19).

FOX MOVES: There have been a couple of changes in the Fox Sports Media Group production department. DOUG SELLARS has been promoted to Exec VP/Production & Exec Producer, overseeing all studio and event production for Fox Sports. He is based in L.A. and had been Exec VP/Production & Exec Producer for Fox' regional sports networks since '07. Sellers is taking on a lot of the responsibilities previously held by Senior Producer BILL BROWN, who is relocating to the East Coast in July and will continue as a Senior Producer for Fox Sports. Brown, who will be based in N.Y., will oversee logistical operations for Fox Sports' big events from the NFL, MLB, NASCAR and college football (John Ourand, THE DAILY).

WELCOME ABOARD: Online gaming outfit World Golf Tour has added IGN Entertainment Founder & CEO MARK JUNG to its BOD and hired former SI Associate Publisher JOHN RODENBURG as VP/Media Development. The personnel moves were made with an eye toward building out further its online advertising and virtual sponsorship components. WGT.com now generates more than 3 million visits per month, with an average user session of 30 minutes. "Bringing on these executives puts us in a much better position to meet the growing demand we're now seeing from brands," said WGT co-Founder & CEO YUCHIANG CHENG (Eric Fisher, SportsBusiness Journal).

EXECS: Nike named Converse CEO MICHAEL SPILLANE Umbro President & CEO and Hurley CEO JIM CALHOUN Converse President & CEO. Spillane replaces JIM ALLAKER, who is retiring. Both Spillane and Calhoun will continue to report to Nike President of Affiliates ROGER WYETT. Wyett will also serve as interim CEO of Hurley while Nike searches for a successor (Nike)....Volkswagen VP/Marketing TIM ELLIS has left the company. The company's sports activities will be overseen by Chief Product & Marketing Officer TIM MAHONEY (THE DAILY)....NASCAR has promoted GEORGE SILBERMANN to VP/Regional & Touring Series (THE DAILY)....SUNY-Geneseo has named MICHAEL MOONEY Dir of Intercollegiate Athletics & Recreation, effective July 7. Mooney had served as interim Dir since Jan. 1 following the retirement of MARILYN MOORE (THELCN.com, 5/16)....UNLV has hired KREIGH WARKENTIEN as Dir of Basketball Operations for the school's men's basketball team, and has named Video Coordinator RICH HILLIARD Dir of Student-Athlete Development (UNLV)....Sponsorship firm Redmandarin named DAVID WHELDON a Non Exec Dir (Redmandarin).

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