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SBD/May 17, 2011/Franchises
Put It On My Card: Jaguars Unveil Latest Initiative Of Ongoing Loyalty Program
Published May 17, 2011
REWARDING LOYALTY: The Jaguars Advantage is the third and final aspect of the team’s loyalty program, instituted last year. Teal Deals, a coupon book with over $3,000 in savings, and Jaguars Rewards -- a card used at local merchants giving discounts on gas, dry cleaning and grocery stores -- were introduced before the beginning of the ’10 season. More than 200,000 gift certificates were redeemed, with some partners seeing redemptions of more than 10,000. Livingstone said that the team during recent renewal calls polled 400 renewing season-ticket holders and found that 344 had redeemed one or more of the Teal Deals last year. Livingstone estimates fans can recoup up to $500 worth of savings through Teal Deals, up to $150-200 through the Advantage program and $50-100 from the Rewards program. “Technically you could be earning about $800 during the course of a season on one $400 season ticket. And as a caveat to all that is, even if the season isn’t played this year, the fans will still be able to use these programs,” Livingstone said.
JUNE BUG: The Jaguars today also announced 30 Days of Teal, where fans that purchase or renew a season-ticket plan during the month of June will be eligible for a daily prize, including a pregame on-field pass, a free parking pass, a round of golf with one of the coaches or ultimately Super Bowl tickets.