SBD/May 13, 2011/Marketing and Sponsorship

3n2 Sports Continues To See Growth, As Sales Have Steadily Increased Last Four Years

3n2 Sports focuses on footwear, apparel for baseball and softball players

3n2 co-Owner Sean Murphy said that in the four years since he and Marty Graham "bought the business, sales have increased 90 percent or more each year,” according to Linda Florea of the ORLANDO SENTINEL. The shoe and apparel company has “grown from three employees working out of their homes to 12 full-time workers” in its Maitland, Fla., HQs, plus “two quality-control employees in Asia, where the footwear is manufactured.” 3n2 -- short for "three balls and two strikes," -- focuses on “footwear for baseball and softball players.” An apparel line “was introduced in 2008, and uniforms were added a year later.” The business also “found a niche market in footwear for umpires.” The company in ’10 “sold almost 30,000 pairs of cleated footwear in a business dominated by established, international sports brands such as Nike, adidas and Mizuno.” Its sales of turf shoes also “grew sharply.” Murphy said that “apparel already accounts for about 35 percent of the company's sales,” and clothing's share of the revenue “is expected to continue growing with the introduction of uniforms.” Florea notes an “important part of 3n2's marketing plan is corporate sponsorships of both players and teams.” The company counts MLB Rangers P Neftali Feliz among its current endorsers (ORLANDO SENTINEL, 5/13).

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