Why Was Bears-Eagles Flexed To NBC? Attorneys Seek Interim Trustee For CSN Houston Second-Screen Experience Key To Sports Viewing "Bull Durham" Headed To Broadway RFD-TV Delivering Rodeo Atmosphere Media Notes ESPN Sees Bump For Week 14 "MNF" Tennis/Comcast Dispute Could Go To Supreme Court WWE Net Expected To Launch In '14 Verizon Looks To Expand Mobile Sports Content
SBD/May 12, 2011/Media
UFC Offers Bonuses For Fighters With Large Twitter Followings, Creative Tweets
Published May 12, 2011
BIRDIES ON THE GOLF COURSE: In Dallas, Bill Nichols notes the PGA Tour Crowne Plaza Invitational at Colonial “is going all social media on us,” as next week's tournament “will be awash in mobile devices.” Ft. Worth-based agency Warren Douglas has been “enlisted to ‘manage the social media,’ as if that’s possible.” Twitterers will “receive up-to-the-minute updates, consumer offers from tournament sponsors, and Twitter feeds of players.” Twitter tickers “will flash updates on five digital boards on the course, and on two at Sundance Square in downtown Fort Worth.” TCU marketing majors “will serve as volunteer Tweet Caddies,” and they will be “stationed at the main gate, the clubhouse and at holes 1, 3 and 9” (DALLAS MORNING NEWS, 5/12).