FS1 Canceling "Fox Sports Live," Won't Keep Hosts Sources: FS1 Not Renewing "Garbage Time" San Diego State Expects Benefits From Fox Video Views Around Swimsuit Issue Up Big USATF Acquires Media Rights To Penn Relays Media Notes Sources: Facebook Could Stream MLB Games PGA Tour Working To Enhance Viewing Experience A-Rod In Talks For Role With YES Network Media Notes
SBD/May 12, 2011/Media
UFC Offers Bonuses For Fighters With Large Twitter Followings, Creative Tweets
Published May 12, 2011
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BIRDIES ON THE GOLF COURSE: In Dallas, Bill Nichols notes the PGA Tour Crowne Plaza Invitational at Colonial “is going all social media on us,” as next week's tournament “will be awash in mobile devices.” Ft. Worth-based agency Warren Douglas has been “enlisted to ‘manage the social media,’ as if that’s possible.” Twitterers will “receive up-to-the-minute updates, consumer offers from tournament sponsors, and Twitter feeds of players.” Twitter tickers “will flash updates on five digital boards on the course, and on two at Sundance Square in downtown Fort Worth.” TCU marketing majors “will serve as volunteer Tweet Caddies,” and they will be “stationed at the main gate, the clubhouse and at holes 1, 3 and 9” (DALLAS MORNING NEWS, 5/12).