Quote of the Day
"If I were them, I wouldn't touch the same-sex marriage issue. I wouldn't touch abortion."-- 776 Original Marketing CEO and former USOC CEO Jim Scherr, on topics athletes and sports execs should stay away from publicly. (N.Y. TIMES, 5/12)
Top Stories
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Love Is Strong
The WTA today unveiled a new ad campaign with the tagline "Strong is Beautiful," featuring 38 current and up-and-coming stars. The campaign includes TV, print and digital ads, along with social media efforts, and will appear in 80 markets over the next two years.
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Two-Year Wait
NBA's latest proposal postpones hard salary cap until '13-14.
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Million Dollar Baby
Fiesta Bowl will maintain its BCS status, but fined $1M.
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Follow The Leader
UFC will pay fighters incentives for adding Twitter followers.
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The Fifth Wheel
As the Players gets underway, its global relevance is under scrutiny.
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Sorting Out The Thrash
Winnipeg likely to turn sole focus to Thrashers with Coyotes staying put.
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College Prospects
Cowboys launch new merch company; ink deal with USC.
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Controlling Their Destiny
Vikings would be in charge of many aspects at new stadium.
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Picking Up The Pen
Rick Burton discusses the inspiration behind his first book.
