SBD/May 10, 2011/Franchises

Wizards' Redesigned Uniforms Feature Red, White And Blue Color Scheme

Rebranding Wizards was a top priority for Leonsis since buying team last year

With a nod to their past, the Wizards today unveiled their new red, white and blue uniforms, along with two new secondary marks and an updated primary logo. The Wizards’ new design links the team’s look with the old Bullets uniforms before late owner Abe Pollin changed the team’s name and colors in '97 when he opened the team’s downtown DC arena. The team’s redesign was announced at a press conference at Verizon Center. The new look also aligns the Wizards’ brand with other Monumental Sports & Entertainment teams in the Capitals and WNBA Mystics. One of the Wizards’ new secondary logos features a lowercase “dc”. The other new secondary mark is a basketball with the image of the Washington Monument integrated into the design and topped with a star. The tweaked Wizards primary mark features the new red, white and blue color scheme. The “Wizards” name is on the front of the home white jersey with “Washington” on the front of the road red uniform. The Wizards' new branding effort became a priority for Owner Ted Leonsis after he bought the majority interest in the Wizards from Pollin’s estate and created Monumental Sports & Entertainment last June. “There are lot of elements of yesteryear, but enough twists to the design that make it fresh,” said Wizards Exec VP/Business Operations Greg Bibb. He said the team worked with the NBA and a design team from adidas for the better part of a year on the redesign. The Wizards will continue their rebranding efforts with a new line of merchandise expected in a few weeks and a redesigned court at Verizon Center to be ready for next season.

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Washington Wizards, Franchises

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