SBD/May 9, 2011/Research and Ratings

Overnight Nielsen Ratings: CBS' PGA Tour Wells Fargo Championship Final Round Down 29%

The Kentucky Derby on NBC and NBA Playoff telecasts on ABC led all weekend overnight Nielsen ratings. CBS' final round of the PGA Tour Wells Fargo Championship yesterday earned a 2.0 overnight for Lucas Glover's victory. That figure is down 28.6% from Rory McIlroy's victory last year. Tiger Woods did not play the event this year and missed the cut in '10. Fox also saw a decline for its NASCAR Sprint Cup telecast from Darlington on Saturday night. The 3.5 overnight was down 10.3% from last year's Darlington race. Listed below are overnight Nielsen ratings from broadcast TV sports programs over the weekend (Austin Karp, THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
"ESPN Sports Saturday"
5/7
ABC
4:00-6:00pm
0.5
"NBA Countdown"
5/7
ABC
8:00-8:15pm
3.0
NBA Eastern Conference Semifinal:
Heat-Celtics: Game Three
5/7
ABC
8:15-11:00pm
5.7
Fight Camp 360: Pacquaio vs. Mosley: Episode Four
5/7
CBS
2:00-3:00pm
0.4
PGA Tour: Wells Fargo Championship: Third Round
5/7
CBS
3:00-6:00pm
1.3
MLB: (regional)
5/7
Fox
1:00-4:00pm
1.5
NASCAR Sprint Cup:
Showtime Southern 500 (Darlington)
5/7
Fox
8:00-11:00pm
3.5
Kentucky Derby (overall)
5/7
NBC
5:00-6:45pm
7.4
Kentucky Derby Race Segment
5/7
NBC
6:00-6:45pm
9.7
"NBA Countdown"
5/8
ABC
3:00-3:30pm
2.0
NBA Western Conference Semifinal:
Mavericks-Lakers: Game Four
5/8
ABC
3:30-6:15pm
6.5
Lucas Oil Off Road Pro2 & Pro4
5/8
CBS
1:00-2:00pm
0.5
Monster Energy AMA Supercross:
Year In Review (taped)
5/8
CBS
2:00-3:00pm
0.5
PGA Tour: Wells Fargo Championship: Final Round
5/8
CBS
3:00-6:00pm
2.0
National Heads-Up Poker Championship (taped)
5/8
NBC
12:00-2:00pm
0.9
World of Adventure Sports (taped)
5/8
NBC
2:00-3:00pm
0.5

 

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