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SBD/May 9, 2011/Media
NBC's 9.7 Overnight For Kentucky Derby Race Segment Down 6% From '10
Published May 9, 2011
HONEST APPROACH: In N.Y., Phil Mushnick writes, "No post-game, post-match, post-race interview produced what NBC presented when Bob Neumeier tracked down 68-year-old winning owner Barry Irwin, who was en route to the winner's stage." Neumeier asked why Irwin "had only recently brought in Graham Motion to train Animal Kingdom," and Irwin said, "I was just tired of the other trainers lying to me. I wanted a guy who'd tell me the truth." Neumeier, "with a fabulous, satanic smile," then asked, "How many trainers have lied to you?" Irwin responded, "Plenty. Gotta go." Mushnick: "If the Kentucky Derby's the greatest two minutes in sports, this was the wildest short-form, post-race -- or anything else -- interview" (N.Y. POST, 5/9).
ONE DOWN, TWO TO GO: N.Y. Daily News columnist Mike Lupica said of the Triple Crown, "Now the only thing that matters is if Animal Kingdom wins The Preakness. The only reason to continue to watch this or care about it will be at Baltimore. ... The only thing that carries these five weeks ... is the chance at a Triple Crown horse" ("The Sports Reporters," ESPN, 5/8). Churchill Downs Inc. President & CEO Robert Evans said of a possible Triple Crown winner, "When you get to the Belmont Stakes, that third race, the entire country pays attention, so I think it can help in a general sense. Clearly it will help drive up greater interest in the Triple Crown" ("Street Signs," CNBC, 5/6).