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SBD/May 9, 2011/Marketing and Sponsorship
Chrysler, Wieden + Kennedy Think Lions' Suh Is Perfect For New Ad Campaign
Published May 9, 2011
DRIVE FOR SHOW: In Detroit, Kirkland Crawford noted later this month, Suh "will participate in the Gumball 3000 -- an international race on public roads around the world -- to help promote" Ubisoft's new video game, "Driver." The race begins May 26 in London, and Suh said, "One of my good friends who plays for the Colts is going to be in there with me, Cody Glenn, so we're going to go out there and enjoy it and split the driving duty" (FREEP.com, 5/8). Suh: "Once I first heard about this, I went crazy. So now that we're in a lockout and this race is over in Europe, I love to travel so I thought this would be a great thing to do if I could get over there. Then I got the chance to work with Ubisoft, and because of their 'Driver' game coming out they decided to sponsor my trip" (ESPN.com, 5/5).