Rebranded Memphis Open Cuts Ticket Prices WTA Finals Exceed Allaster's Expectations PBR Gets Bump From Retiring Bull Secondary World Series Tix Prices Ebb Keeneland Limits Tickets To '15 Breeders' Cup F1 Could Head Back To Vegas Tour Of California Announces Host Cities World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events
Upcoming Conferences and Events
SBD/May 9, 2011/Events and Attractions
Kentucky Derby Draws Record Crowd, Sees Slight Increase In All-Sources Wagering
Published May 9, 2011
A CHANGE IS NEEDED: Churchill Downs Inc. President & CEO Robert Evans prior to the Kentucky Derby was asked about the state of horse racing and he said, "The day-to-day horse racing that goes on across the country (is) pretty tough sledding. The special stuff -- Kentucky Oaks, Kentucky Derby, Belmont Stakes, Preakness Stakes -- those kind of events are going great. So quality stuff works, the stuff that isn't high quality is struggling right now" ("Street Signs," CNBC, 5/6). In Portland, John Canzano wrote horse racing "needs an overhaul." Canzano: "It needs a mission. It needs leadership. It needs fresh marketing and a new outlook. The horses need an advocate, too." Fans need a "reason to care about horse racing for more than a few weeks out of the year," and the "premier race in the Triple Crown falls flat." Canzano: "The experience at Churchill Downs is special. Unforgettable. As good, almost, as a summer Olympics. But most of that is lost through the broadcast, cheap promotion and an industry that is desperate and catering mostly to the off-track wagering industry instead of fixing itself" (Portland OREGONIAN, 5/8).