SBD/May 5, 2011/Research and Ratings

NBA, NHL Cable TV Partners' Distribution Up Year-Over-Year For May

With the NHL and NBA Playoffs in full swing, the leagues' respective cable TV partners are seeing year-over-year gains in distribution in May. ESPN enters the month in 100.2 million U.S. TV homes, up slightly from the same period last year. The NBA's other cable TV partner, TNT, is in 100.4 million homes, also up slightly from May '10. Versus is in 76.2 million homes as the NHL Stanley Cup Playoffs continue, up 3% from 74.1 million homes. Fuel TV, which recently signaled that it intends to add MMA and motorsports programming in an effort to increase viewership, remains the least-distributed Nielsen-rated network on cable TV with 31.7 million homes. Listed below is U.S. distribution for cable sports networks during the month of May, with comparisons to recent years (THE DAILY).

CABLE SPORTS NETWORKS: U.S. DISTRIBUTION FOR MONTH OF MAY
NETWORK
'11 (000)
'10 (000)
'09 (000)
'08 (000)
'07 (000)
'06 (000)
ESPN
100,187
99,612
98,140
96,169
93,420
90,665
ESPN2
100,090
99,527
97,746
95,887
93,029
90,208
Golf Channel
83,883
83,469
80,803
74,266
74,587
68,723
Speed
78,800
75,713
73,119
72,285
70,181
66,807
Versus
76,247
74,091
75,182
72,622
71,842
69,015
ESPNews
74,177
73,101
68,315
63,358
57,252
49,394
ESPNU
73,021
n/a
n/a
n/a
n/a
n/a
NFL Network
57,127
56,316
41,999
41,237
42,225
n/a
MLB Network
56,005
55,323
n/a
n/a
n/a
n/a
NBA TV
55,725
n/a
n/a
n/a
n/a
n/a
Fox Soccer
39,046
36,503
34,727
n/a
n/a
n/a
ESPN Classic
35,270
55,468
63,494
62,337
64,985
61,150
Fuel TV
31,690
n/a
n/a
n/a
n/a
n/a

 

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