Few athletes are "as known for their on- and off-court intelligence, offbeat sense
of humour and business savvy" as Suns G Steve Nash, who is "multi-tasking ...
as a respected marketer, filmmaker, branding strategist and venture capitalist,"
according to Hollie Shaw of the NATIONAL POST. The public was introduced to Nash's
advertising work "when he wrote, produced and directed his own commercials for
Vitaminwater and Nike through Meathawk Productions, a company he owns with his
cousin, Canadian filmmaker Ezra Holland." Nash and Holland "have also collaborated
on ads" for EA Sports, Toyota, B.C. Hydro" and China-based footwear and apparel
company Luyou, whom Nash "signed with in January after 15 years as a Nike spokesman."
Nash: "I realized that many of the opportunities to make films were in advertising.
Creating compelling and creative content for different brands is a way to express
yourself and develop your skills as a filmmaker or as a writer. As you get a bit
more accustomed to the game of advertising and marketing, the whole thing becomes
intertwined." Nash added as a spokesperson he wants to "be involved with products
or people that I am excited about (and) have a vested interest in a company."
Nash: "As far as writing and directing and producing, if they have an openness
and willingness to allow us to get involved and create some things, then definitely
that is going to play a big part in whether I sign with a company." Execs in Nash's
latest venture, Montreal-based QSR Liquid Nutrition, "in which he has become an
equity partner, are using his production company for marketing and viral ads."
Liquid Nutrition Group Inc. President Glenn Young said that the company "is also
in talks with another Nash venture, Tempe, Ariz.-based vitamin company OneBodé,
about creating a line of private-label multivitamins" (NATIONAL