Lids Becomes Colts' Local Retailer NHL Sponsors Expect Jersey Ads Browns Raise Season-Ticket Prices Woods Sporting MusclePharm Water Bottle Maryland Athletics Still Running Up Deficit NASCAR HOF Sponsors Revenue Plummets Seahawks Brand Still Has Room To Grow Pernetti Leaving NYC FC For IMG College NFL, USA Football Teaching Moms About Game's Safety Rogers Wins World Cup Of Hockey TV Rights
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SBD/May 3, 2011/Classified Advertisements
SBJ In-Depth: Sponsorship
Published May 3, 2011
Sponsors continue to challenge sports properties to find new ways to leverage their relationships, so how has this played out in the marketplace? We’ll look at some of the ways properties are building deeper ties with their corporate partners, ways they’re helping them activate, and how they are showing value. We’ll also explore the growth areas in sponsorship and the categories that are stepping up their spending. Publishing Date: May 30 Ad Close: May 16 Materials Close: May 18. For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or firstname.lastname@example.org.