SBD/May 3, 2011/Classified Advertisements

SBJ In-Depth: Sponsorship

Sponsors continue to challenge sports properties to find new ways to leverage their relationships, so how has this played out in the marketplace? We’ll look at some of the ways properties are building deeper ties with their corporate partners, ways they’re helping them activate, and how they are showing value. We’ll also explore the growth areas in sponsorship and the categories that are stepping up their spending. Publishing Date: May 30 Ad Close: May 16 Materials Close: May 18. For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or jtuttle@sportsbusinessjournal.com.

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