SBD/May 2, 2011/Research and Ratings

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  • Overnight Ratings: ABC's Celtics-Heat Marks Best NBA Non-Finals Rating Since '04

    ABC earned a 7.0 overnight Nielsen rating for Celtics-Heat NBA Eastern Conference Semifinals Game One yesterday. It marks the highest-rated non-Finals NBA Playoff telecast since the net earned a 7.1 overnight for Lakers-Spurs Western Conference Semifinals Game Five in '04. The game is up 48.9% from a 4.7 overnight for the comparable Jazz-Lakers Western Conference Semifinal Game One last year. ABC yesterday also earned a 4.1 overnight for Grizzlies-Thunder Game One, up 51.9% from the comparable Hawks-Bucks First Round Game Seven last year. NBC began its second-round NHL Stanley Cup Playoff telecasts this past weekend. Bruins-Flyers Eastern Conference Semifinal Game One on Saturday earned a 1.5 overnight, down slightly from the same matchup last year. Yesterday's Red Wings-Sharks Game Two earned a 1.6 overnight, flat compared to Canadiens-Penguins Game Two last year. The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    "ESPN Sports Saturday"
    4/30
    ABC
    4:00-6:00pm
    0.5
    "NCAA Winter Highlight Show"
    4/30
    CBS
    2:00-3:00pm
    0.3
    PGA Tour: Zurich Classic of New Orleans: Third Round
    4/30
    CBS
    3:00-6:00pm
    1.2
    MLB: (regional)
    4/30
    Fox
    1:00-4:00pm
    1.7
    NASCAR Sprint Cup: Crown Royal Presents
    the Matthew & Daniel Hanson 400
    4/30
    Fox
    8:00-11:00pm
    3.4
    NHL Eastern Conference Semifinals:
    Bruins-Flyers Game One
    4/30
    NBC
    3:00-6:00pm
    1.5
    "NBA Countdown"
    5/1
    ABC
    12:30-1:00pm
    1.3
    NBA Western Conference Semifinals:
    Grizzlies-Thunder Game One
    5/1
    ABC
    1:00-3:30pm
    4.1
    NBA Eastern Conference Semifinals:
    Celtics-Heat Game One
    5/1
    ABC
    3:00-6:00pm
    7.0
    Monster Energy AMA Supercross (taped)
    5/1
    CBS
    12:00-1:00pm
    0.8
    Lucas Oil Off Road Pro2, Pro4 (taped)
    5/1
    CBS
    1:00-2:00pm
    0.6
    "Sunrise to Sunset - A PGA Professional's Life"
    5/1
    CBS
    2:00-3:00pm
    0.5
    PGA Tour: Zurich Classic of New Orleans: Final Round
    5/1
    CBS
    3:00-6:00pm
    2.2
    National Heads Up Poker Championship (taped)
    5/1
    NBC
    12:00-2:00pm
    1.0
    Rolex Equestrian Championships (taped)
    5/1
    NBC
    2:00-3:00pm
    0.7
    NHL Western Conference Semifinals:
    Red Wings-Sharks Game Two
    5/1
    NBC
    3:00-6:00pm
    1.6

     

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