EA Used Tebow Name In NCAA Game No Heisman Campaign For Bridgewater Brian Urlacher's Marketability Stays Strong Which Is It: French Open Or Roland Garros? Sorenstam Transition To Brand Ambassador TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym
Upcoming Conferences and Events
SBD/April 29, 2011/Marketing and Sponsorship
NBA TV Ad Sales Up More Than 100% From This Time Last Year
Published April 29, 2011
TURNER ALMOST OUT OF INVENTORY: SPORTSBUSINESS JOURNAL's Lombardo & Ourand report Turner has "sold 90 percent of its NBA playoff advertising inventory while reporting a 6 percent increase in sales during the first round of the postseason." ESPN's playoff ad sales "also are pacing ahead of last year's record-high year." However, the rate of growth "has slowed compared with last year, when Turner reported a 26 percent rise in ad sales for the same period." Turner indicated that ad sales for the "highly rated 2010-11 regular season grew by 12 percent compared to an 11 percent growth in ad sales for the 2009-10 season over the 2008-09 season" (SPORTSBUSINESS JOURNAL, 4/25 issue).