Michele Roberts Elected NBPA Exec Dir Bucks Name McDonough CFO Judge Rules In Favor Of Shelly Sterling Rousey To Be Face Of UFC's First Outfitting Deal LeBron James' Popularity On The Rise Packers, Wisconsin Lottery Detail Scratch-Off Games NFL Marketing Notes Marketplace Roundup NBA Players Set To Vote On New Union Head Carl Edwards Leaving RFR In '15
Upcoming Conferences and Events
SBD/April 29, 2011/Marketing and Sponsorship
NBA TV Ad Sales Up More Than 100% From This Time Last Year
Published April 29, 2011
TURNER ALMOST OUT OF INVENTORY: SPORTSBUSINESS JOURNAL's Lombardo & Ourand report Turner has "sold 90 percent of its NBA playoff advertising inventory while reporting a 6 percent increase in sales during the first round of the postseason." ESPN's playoff ad sales "also are pacing ahead of last year's record-high year." However, the rate of growth "has slowed compared with last year, when Turner reported a 26 percent rise in ad sales for the same period." Turner indicated that ad sales for the "highly rated 2010-11 regular season grew by 12 percent compared to an 11 percent growth in ad sales for the 2009-10 season over the 2008-09 season" (SPORTSBUSINESS JOURNAL, 4/25 issue).