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SBD/April 29, 2011/Marketing and Sponsorship
NBA TV Ad Sales Up More Than 100% From This Time Last Year
Published April 29, 2011
TURNER ALMOST OUT OF INVENTORY: SPORTSBUSINESS JOURNAL's Lombardo & Ourand report Turner has "sold 90 percent of its NBA playoff advertising inventory while reporting a 6 percent increase in sales during the first round of the postseason." ESPN's playoff ad sales "also are pacing ahead of last year's record-high year." However, the rate of growth "has slowed compared with last year, when Turner reported a 26 percent rise in ad sales for the same period." Turner indicated that ad sales for the "highly rated 2010-11 regular season grew by 12 percent compared to an 11 percent growth in ad sales for the 2009-10 season over the 2008-09 season" (SPORTSBUSINESS JOURNAL, 4/25 issue).