SBD/April 29, 2011/Marketing and Sponsorship

Not Horsing Around: 3M To Sponsor Mucho Macho Man For All Three Triple Crown Races

3M's logo will be emblazoned on Mucho Macho Man jockey's apparel
3M Thursday announced that it will sponsor horse Mucho Macho Man, known to racing fans as "MMM," for all three Triple Crown races. Mucho Macho Man is widely considered to be a leading contender to win next Saturday's Kentucky Derby (THE DAILY). In Minneapolis, Mike Hughlett reports this is the "first horse racing sponsorship" for Minnesota-based 3M. Terms of the agreement were not revealed, but Mucho Macho Man Owner Patti Reeves, who worked for 14 years in 3M's national marketing department, said that "it's an exclusive deal." 3M's logo "will be emblazoned on the horse's jockey apparel" for the Derby, Preakness Stakes and Belmont Stakes (Minneapolis STAR TRIBUNE, 4/29).
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