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SBD/April 27, 2011/Media
NBA Playoffs Help TNT Earn Best Week Ever In Total-Day Audience
Published April 27, 2011
AND THE THUNDER ROLLED: In Oklahoma City, Mel Bracht noted TNT earned an 11.0 local rating on Monday night for Game Four of the Thunder-Nuggets NBA Western Conference First Round series, marking the best rating in the market for the series to date. Ratings in Oklahoma City through four games are "up 2 percent from the first four games" of the Lakers-Thunder series last year (DAILY OKLAHOMAN, 4/26).
LIVING SOCIAL: ESPN.com's Maria Burns Ortiz wrote the NBA "has embraced social media in a way that perhaps no other sport has, making it an integral part of the league's day-to-day operations." At a time when the NBA is seeing record TV numbers, Ortiz noted it is no coincidence that the league has experienced "unprecedented growth among its social media platforms." The NBA "just surpassed 100 million combined followers and likes on Twitter and Facebook." Approximately "half of the NBA's players (220 and counting) are on Twitter, including almost all of the game's biggest stars." Ortiz noted that "from a daily social media strategy conference call to the final postgame tweet, these efforts seek to create what commissioner David Stern likes to refer to as a 'digital watercooler'" (ESPN.com, 4/25).