SBD/April 27, 2011/Marketing and Sponsorship

Wells Fargo Ramps Up Brand Profile In Title Sponsorship Of PGA Tour Event

Wells Fargo to invite 3,000 clients and prospects to attend the PGA Tour event
Wells Fargo will be “ramping up its name recognition and its client entertainment” at this year's PGA Tour stop at Quail Hollow Club “after two years of keeping its brand off the former Wachovia Championship,” according to a front-page piece by Rick Rothacker of the CHARLOTTE OBSERVER. The bank will “host two parties for clients featuring pro golfers as the main draw and sponsor forums that cater to female and minority customers.” It also will “invite more than 3,000 customers and prospects to the four-day competition.” Wells Fargo is “paying around $6.5 million annually to be the event's title sponsor under an agreement signed in spring 2008 and running through 2014” (CHARLOTTE OBSERVER, 4/27). Wells Fargo Championship Tournament Dir Kym Hougham “expects a sellout" for next week's tournament. In Charlotte, Erik Spanberg noted “individual tickets are sold out for the second and third rounds already and fewer than 200 weekly ticket books remain.” Tournament officials by next week “anticipate the first and final rounds will also sell out.” The tournament’s capacity is 35,000 people per day. Tiger Woods yesterday announced he will not play in the tournament, but “five of the top 10 players will" (, 4/26).
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