Luck, Romo Join Mannings To Promote DirecTV Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky Spieth's Dad Tracking Athletes' Social Media Impact Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Sponsors Stayed True To Paul George Zurich To Promote Lexi During PGA Tour Event
Upcoming Conferences and Events
SBD/April 21, 2011/Marketing and Sponsorship
Padres' New Sponsorship With TaylorMade Includes Giant Golf Club On Foul Pole
Published April 21, 2011
WORKING WITHIN THE RULES: MLB.com's Corey Brock reported Padres and TaylorMade officials worked with MLB's baseball operations team "to ensure the design and installation of the R11 driver are in accordance with MLB guidelines," considering the foul pole is fair territory (MLB.com, 4/20). SPORTSBUSINESS JOURNAL's Fisher & Smith report MLB rules "dictate that foul poles must be yellow, or orange in the case of the New York Mets' Citi Field," and the "consistent tubular shape of foul poles does not lend itself to the widening shaft and grip of a golf club, prompting the Padres and TaylorMade to line up the driver just inside the right-field foul pole at Petco Park." Maggiore said, "We had to match the dimensions of the shaft and grip and build it to scale." TaylorMade will "retain rights in the deal to change out the driver for other products in future years." There also is a charitable component to the agreement, as TaylorMade "will donate $600 for every Padres home run to Solutions For Change, a San Diego-based nonprofit aiding the homeless" (SPORTSBUSINESS JOURNAL, 4/25 issue).