Utah State Undecided On "I Believe" Trademark Eric Decker Models In New Fashion Campaign Marketplace Roundup Dick's Fires All In-Store PGA Pros Manziel Tops NFLPI's List Of Player Sales For Q1 Browns, Value City Furniture Partner For Camp AT&T Rolling Out New Yankees Campaign Chip Ganassi Drivers Star In Spot For Cottonelle Manziel Tops All Individual NFL Jersey Sales Adidas, Champs Sports Create Instagram Series
Upcoming Conferences and Events
SBD/April 21, 2011/Marketing and Sponsorship
Padres' New Sponsorship With TaylorMade Includes Giant Golf Club On Foul Pole
Published April 21, 2011
WORKING WITHIN THE RULES: MLB.com's Corey Brock reported Padres and TaylorMade officials worked with MLB's baseball operations team "to ensure the design and installation of the R11 driver are in accordance with MLB guidelines," considering the foul pole is fair territory (MLB.com, 4/20). SPORTSBUSINESS JOURNAL's Fisher & Smith report MLB rules "dictate that foul poles must be yellow, or orange in the case of the New York Mets' Citi Field," and the "consistent tubular shape of foul poles does not lend itself to the widening shaft and grip of a golf club, prompting the Padres and TaylorMade to line up the driver just inside the right-field foul pole at Petco Park." Maggiore said, "We had to match the dimensions of the shaft and grip and build it to scale." TaylorMade will "retain rights in the deal to change out the driver for other products in future years." There also is a charitable component to the agreement, as TaylorMade "will donate $600 for every Padres home run to Solutions For Change, a San Diego-based nonprofit aiding the homeless" (SPORTSBUSINESS JOURNAL, 4/25 issue).