SI led all sports publications with $145M in ad revenue during the first quarter of '11, up 7.9% from the same period a year ago, according to data from Publishers Information Bureau. Total magazine rate-card-reported ad revenue for Q1 closed at $4.3B, up 6.1%. ESPN The Magazine saw the biggest jump, up 24.2%. Other magazines seeing double-digit percentage increases during the same period were Golf Magazine, Golf Digest, Sporting News, Transworld Motocross, Transworld Surf and Transworld Ride BMX. The two major cycling publications -- Bicycling and Cycle World -- both saw declines in ad revenue during Q1. SI for Kids ad revenue was down 7.2% in Q1, and the magazine has not seen a gain in ad revenue since the end of Q2 '09. Listed below are ad revenue and ad pages for major sports publications during Q1 of '11, with comparisons to the same period last year (THE DAILY).
| |
--- AD REVENUE (Q1) --- |
--- AD PAGES (Q1) --- |
| PUBLICATION |
'11 |
'10 |
% +/- |
'11 |
'10 |
% +/- |
| Sports Illustrated |
$145,329,598 |
$134,656,935 |
7.9% |
372.93 |
366.87 |
1.7% |
| ESPN The Magazine |
$53,767,407 |
$43,302,766 |
24.2% |
231.57 |
192.98 |
20.0% |
| Golf Magazine |
$37,062,750 |
$31,346,879 |
18.2% |
197.41 |
178.70 |
10.5% |
| Golf Digest |
$29,774,776 |
$25,685,589 |
15.9% |
200.43 |
181.09 |
10.7% |
| Runners World |
$17,093,645 |
$16,728,674 |
2.2% |
129.50 |
136.50 |
-5.1% |
| Golf World |
$8,471,476 |
$8,307,161 |
2.0% |
223.48 |
228.64 |
-2.3% |
| Transworld Snowboarding |
$6,251,717 |
$5,882,332 |
6.3% |
308.41 |
290.50 |
6.2% |
| Bicycling |
$5,791,256 |
$5,891,107 |
-1.7% |
84.47 |
90.33 |
-6.5% |
| Cycle World |
$4,747,990 |
$5,897,355 |
-19.5% |
110.56 |
116.99 |
-5.5% |
| Sporting News |
$4,644,497 |
$3,947,534 |
17.7% |
83.02 |
66.82 |
24.2% |
| Transworld Skateboarding |
$4,589,321 |
$5,342,370 |
-14.1% |
209.12 |
242.79 |
-13.9% |
| Tennis |
$3,183,708 |
$3,241,960 |
-1.8% |
56.98 |
61.24 |
-7.0% |
| Transworld Motocross |
$2,728,057 |
$2,263,265 |
20.5% |
242.99 |
203.49 |
19.4% |
| Transworld Surf |
$1,997,600 |
$1,657,915 |
20.5% |
181.76 |
151.26 |
20.2% |
| SI for Kids |
$1,398,600 |
$1,506,849 |
-7.2% |
22.16 |
19.06 |
16.3% |
| Transworld Ride BMX |
$825,863 |
$741,707 |
11.3% |
84.50 |
75.41 |
12.1% |
| Transworld Wakeboarding |
$481,819 |
$967,326 |
-50.2% |
46.68 |
100.16 |
-53.4% |
