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Marketing and Sponsorship

Wheels & Deals: STP's Return To NASCAR A Great Sign For The Sport

ESPN The Magazine's Ryan McGee said STP's return to NASCAR is a "great sign for the sport economically." McGee: "This was a company that was essentially run out of the sport just a decade ago because it couldn't afford it. At a time where so many teams, particularly Richard Petty Motorsports, are looking for sponsorship dollars, it's encouraging that a company like STP is willing to put money back into the sport." He added, "It's huge for old-school race fans, the people who say they've been disconnected from the sport over the last decade or so. There's nothing more iconic than the 1972 STP Richard Petty car and now it's going to be on the racetrack this summer" ("NASCAR Now," ESPN2, 4/13).

PICTURE PERFECT: Red Bull Racing will incorporate pictures of fans into the paint scheme for the No. 4 Sprint Cup car driven by Kasey Kahne and the No. 83 driven by Brian Vickers for the Coca-Cola 600 on May 29. Fans who submit their photos online will receive a personalized code that says where on the car their photo will be (Red Bull). Kahne said, "Red Bull hasn't done that in the past. It's always just the Red Bull car" ("Inside NASCAR," Showtime, 4/13).

START YOUR ENGINES: In Indianapolis, Curt Cavin reported IndyCar driver Paul Tracy and Dragon Racing "will make their Izod IndyCar Series season debuts this weekend in the Toyota Grand Prix of Long Beach." Tracy and Dragon Racing "plan to compete in next month's Indianapolis 500, too, although it won't be together." Tracy said that he "had to make a decision about driving for Dreyer & Reinbold Racing in the 500 while sponsorship deals with Dragon were unsettled." D&R "offered a funded program with Wix Filters as the primary sponsor" (INDIANAPOLIS STAR, 4/14).

FOR A GOOD CAUSE: Livestrong has added IndyCar driver Ryan Hunter-Reay to the cancer foundation's Global Envoy program. Hunter-Reay will wear a Livestrong-branded helmet in Sunday's Toyota Grand Prix of Long Beach that will be auctioned on eBay with a limited edition serigraph by motorsports artist Randy Owens, with 100% of the proceeds going to Livestrong (Livestrong).

SBJ Morning Buzzcast: April 29, 2024

A record NFL Draft; An NFL vision for the future; Stadium Plan B emerges in K.C. and a Messi-led record in Foxborough

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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