SBD/April 15, 2011/Colleges

NeuLion Creates New College Division To Gain More Market Share From Rivals

NeuLion Inc. has created a new separate business unit, NeuLion College, for its ongoing work for college and universities. The college sector has already been an active segment for the Long Island-based video technology outfit, particularly since its '08 merger with JumpTV. But the latest step is designed in part to seek out additional market share from its primary rival in the space, CBS Sports, as well as more definitively support colleges' multiplatform digital video initiatives. "We felt that a refocusing in the college space, particularly our sales and marketing side of it, was a proper step as we try to grow that business," said NeuLion Exec VP Marc Sokol. "The whole college business has really grown, and it's a fight out there. But we feel like we're now in a better position to really take advantage of that growth, perhaps most of all in terms of mobility and delivering content to those devices." As part of the restructuring, NeuLion has promoted Steven Brown to Senior VP of NeuLion College and Ed O'Brien to VP of the unit.

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