SBD/April 11, 2011/Research and Ratings

Overnight Nielsen Ratings: NBA On ABC Earns Strong Numbers During Final Weekend

CBS' weekend coverage of The Masters led all weekend sports in overnight ratings. Fox' NASCAR Sprint Cup Series coverage on Saturday night from Texas Motor Speedway earned a 3.7 overnight, up 9% from the comparable primetime telecast from Phoenix last year. Fox also earned a 3.0 overnight for its MLB regional coverage on Saturday afternoon, which featured Yankees-Red Sox in 84% of markets. That overnight is flat compared to the net's Week Two telecast last year. ABC's final weekend of NBA games also earned strong numbers. Bulls-Magic in the early window yesterday was up 33% from a 1.8 overnight for the comparable Magic-Cavaliers last year. The late NBA window featuring Celtics-Heat was up 60% from a 2.0 overnight for Trail Blazers-Lakers last year. NBC wrapped its regular-season NHL coverage with Red Wings-Blackhawks, which earned a 1.1 overnight. That figure is up from the net's comparable Bruins-Capitals regular-season finale last year, which earned a 0.9 overnight.

TELECAST
DATE
NET
TIME (ET)
RAT.
"ESPN Sports Saturday"
4/9
ABC
4:00-6:00pm
0.5
Golf: Harbor Shores "Champions for Change" (taped)
4/9
CBS
2:00-2:30pm
0.6
Golf: "Phil at Augusta" (taped)
4/9
CBS
2:30-3:30pm
1.4
The Masters: Third Round
4/9
CBS
3:30-7:00pm
6.8
MLB: (regional)(Yankees-Red Sox, 84%)
4/9
Fox
1:00-4:00pm
3.0
NASCAR Sprint Cup: Samsung Mobile 500
4/9
Fox
8:00-11:00pm
3.7
"NBA Countdown"
4/10
ABC
12:30-1:00pm
1.1
NBA: Bulls-Magic
4/10
ABC
1:00-3:30pm
2.4
NBA: Celtics-Heat
4/10
ABC
3:30-6:00pm
3.2
Monster Energy AMA Supercross (taped)
4/10
CBS
12:00-1:00pm
0.9
"Jim Nantz Remembers Augusta - The 1975 Masters"
4/10
CBS
1:00-2:00pm
1.2
The Masters: Final Round
4/10
CBS
2:00-7:15pm
10.4
NHL: Red Wings-Blackhawks
4/10
NBC
12:30-3:00pm
1.1
PBR: Built Ford Tough Invitational (taped)
4/10
NBC
3:00-4:30pm
0.5
NBC Sports Special: Ford F-150 Heat Test
4/10
NBC
4:30-5:00pm
0.5

 

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