Sources: Leiweke, MLSE Relationship Soured Classified Advertisements SEC Schools Aim To Improve In-Game Experience 49ers Replace Sod At Levi's Stadium Leiweke Made Big Impact On TFC, Raptors Little League Ratings Strong Again For ESPN NASCAR, ESPN Team Up For New Campaign SBJ In-Depth: NFL Preview 2014 Lambeau Field Rolls Out New Gameday Food Weekend Plans With WISE's Shelley Taniguchi
SBD/April 11, 2011/Research and RatingsPrint All
CBS' weekend coverage of The Masters led all weekend sports in overnight ratings. Fox' NASCAR Sprint Cup Series coverage on Saturday night from Texas Motor Speedway earned a 3.7 overnight, up 9% from the comparable primetime telecast from Phoenix last year. Fox also earned a 3.0 overnight for its MLB regional coverage on Saturday afternoon, which featured Yankees-Red Sox in 84% of markets. That overnight is flat compared to the net's Week Two telecast last year. ABC's final weekend of NBA games also earned strong numbers. Bulls-Magic in the early window yesterday was up 33% from a 1.8 overnight for the comparable Magic-Cavaliers last year. The late NBA window featuring Celtics-Heat was up 60% from a 2.0 overnight for Trail Blazers-Lakers last year. NBC wrapped its regular-season NHL coverage with Red Wings-Blackhawks, which earned a 1.1 overnight. That figure is up from the net's comparable Bruins-Capitals regular-season finale last year, which earned a 0.9 overnight.
TELECASTDATENETTIME (ET)RAT. "ESPN Sports Saturday"4/9ABC4:00-6:00pm0.5 Golf: Harbor Shores "Champions for Change" (taped)4/9CBS2:00-2:30pm0.6 Golf: "Phil at Augusta" (taped)4/9CBS2:30-3:30pm1.4 The Masters: Third Round4/9CBS3:30-7:00pm6.8 MLB: (regional)(Yankees-Red Sox, 84%)4/9Fox1:00-4:00pm3.0 NASCAR Sprint Cup: Samsung Mobile 5004/9Fox8:00-11:00pm3.7 "NBA Countdown"4/10ABC12:30-1:00pm1.1 NBA: Bulls-Magic4/10ABC1:00-3:30pm2.4 NBA: Celtics-Heat4/10ABC3:30-6:00pm3.2 Monster Energy AMA Supercross (taped)4/10CBS12:00-1:00pm0.9 "Jim Nantz Remembers Augusta - The 1975 Masters"4/10CBS1:00-2:00pm1.2 The Masters: Final Round4/10CBS2:00-7:15pm10.4 NHL: Red Wings-Blackhawks4/10NBC12:30-3:00pm1.1 PBR: Built Ford Tough Invitational (taped)4/10NBC3:00-4:30pm0.5 NBC Sports Special: Ford F-150 Heat Test4/10NBC4:30-5:00pm0.5