Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/April 11, 2011/Research and RatingsPrint All
CBS' weekend coverage of The Masters led all weekend sports in overnight ratings. Fox' NASCAR Sprint Cup Series coverage on Saturday night from Texas Motor Speedway earned a 3.7 overnight, up 9% from the comparable primetime telecast from Phoenix last year. Fox also earned a 3.0 overnight for its MLB regional coverage on Saturday afternoon, which featured Yankees-Red Sox in 84% of markets. That overnight is flat compared to the net's Week Two telecast last year. ABC's final weekend of NBA games also earned strong numbers. Bulls-Magic in the early window yesterday was up 33% from a 1.8 overnight for the comparable Magic-Cavaliers last year. The late NBA window featuring Celtics-Heat was up 60% from a 2.0 overnight for Trail Blazers-Lakers last year. NBC wrapped its regular-season NHL coverage with Red Wings-Blackhawks, which earned a 1.1 overnight. That figure is up from the net's comparable Bruins-Capitals regular-season finale last year, which earned a 0.9 overnight.
TELECASTDATENETTIME (ET)RAT. "ESPN Sports Saturday"4/9ABC4:00-6:00pm0.5 Golf: Harbor Shores "Champions for Change" (taped)4/9CBS2:00-2:30pm0.6 Golf: "Phil at Augusta" (taped)4/9CBS2:30-3:30pm1.4 The Masters: Third Round4/9CBS3:30-7:00pm6.8 MLB: (regional)(Yankees-Red Sox, 84%)4/9Fox1:00-4:00pm3.0 NASCAR Sprint Cup: Samsung Mobile 5004/9Fox8:00-11:00pm3.7 "NBA Countdown"4/10ABC12:30-1:00pm1.1 NBA: Bulls-Magic4/10ABC1:00-3:30pm2.4 NBA: Celtics-Heat4/10ABC3:30-6:00pm3.2 Monster Energy AMA Supercross (taped)4/10CBS12:00-1:00pm0.9 "Jim Nantz Remembers Augusta - The 1975 Masters"4/10CBS1:00-2:00pm1.2 The Masters: Final Round4/10CBS2:00-7:15pm10.4 NHL: Red Wings-Blackhawks4/10NBC12:30-3:00pm1.1 PBR: Built Ford Tough Invitational (taped)4/10NBC3:00-4:30pm0.5 NBC Sports Special: Ford F-150 Heat Test4/10NBC4:30-5:00pm0.5