SBD/April 7, 2011/Events and Attractions

North Texas Cities See Increase In Sales-Tax Revenues From Hosting Super Bowl

Six cities with the "most to gain" from February's Super Bowl XLV at Cowboys Stadium "enjoyed a healthy shot in the arm from sales tax revenues," according to a Texas state report cited by Gordon Dickson of the FT. WORTH STAR-TELEGRAM. Arlington, Ft. Worth, Grapevine, Hurst, Mansfield and Southlake, which all "either hosted Super Bowl events or have regional shopping attractions," saw their sales tax revenues collectively rise 4.4% in February compared to the same period last year. North Texas officials said that they "were pleased with the sales tax revenues collected in February -- even though it wasn't quite the windfall many had hoped for in the days leading up to the big game." In Arlington, which hosted the game at Cowboys Stadium, sales tax revenues in February were $5.8M, up 4.5% from last year. Ft. Worth "housed the Pittsburgh Steelers" during Super Bowl week, and the city collected $6.9M in sales tax revenues, up 4%. Ft. Worth Mayor Mike Moncrief said, "I know higher numbers would be better news, but anything that's (not a decline in revenue) it is good news" (FT. WORTH STAR-TELEGRAM, 4/7). In Dallas, Jeff Mosier noted the city, which "hosted the NFL experience, most of the big parties and the Super Bowl media center," saw sales tax revenues increase 2.9% in February. The cities that "hosted the most prominent Super Bowl XLV events did not see unusually large spikes," but "no one can say for certain whether the game's impact was less than predicted" (DALLASNEWS.com, 4/6).
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