Quote of the Day

"We recognize that there are strong, passionate followers of (the Celtics) among (Red Sox) fans, but what's most important is to win on the field -- and to do that, we have to drive revenues to FSG. "
-- Fenway Sports Group President and Red Sox Exec VP & COO Sam Kennedy, on the company becoming the exclusive global rep for Heat F and noted Yankees fan LeBron James. (BOSTON HERALD, 4/7)
Thursday April 7, 2011 Vol. 17 — No. 144 Print This Issue

Top Stories

  • Expanding His Kingdom

    James' first endorsement deal under FSM expected to be announced in coming days

    Heat F LeBron James and his marketing outfit, LRMR Marketing & Branding, are now part of the Fenway Sports Group portfolio following the creation of a new broad-based pact in which FSG's Fenway Sports Management becomes the exclusive global representative for LRMR to secure marketing and sponsorship deals for James. FSM in the pact will seek out new endorsement, merchandising and other business opportunities for James, who already is believed to earn more than $30M annually from McDonald's, Coca-Cola, Nike and others. James and LRMR CEO Maverick Carter will gain a small, undisclosed equity stake in Liverpool , the EPL club FSG purchased last fall. "This adds yet another blue-chip property to our portfolio, and fits right in our wheelho ...

  • Talk Amongst Yourselves

    Judge urges NFL, NFLPA to resume CBA negotiations at conclusion of court hearing.

  • Southern Hospitality

    Augusta National Chair Billy Payne talks about the course's increased accessibility.

  • Time To Play The Games

    IOC plans to sell U.S. TV rights to future Olympics by June.

  • We Have Liftoff

    Women's ski jump finally gains acceptance into the Olympics.

  • Mystical Powers

    WNBA Mystics sign Inova Health System to jersey sponsorship.

  • Blue Bloods

    Dodgers hire former L.A. Police Chief to consult on security.

  • Clipped Wings

    Cards see smallest crowd for 3-game series at new Busch; Reds under 12,000 Tuesday.

  • Youth Vs. Experience

    Young NFL fans more likely than older fans to blame owners.

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug