Quote of the Day
"If I thought about going to the Preakness, I'm never going now."-- ESPN's Jackie MacMullan, on the Preakness Stakes’ controversial "Kegasus" campaign. ("Around The Horn," ESPN, 4/4)
Events
Top Stories
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The Dog Pound
Overnight for UConn-Butler down almost 17% from last year's title game
CBS earned a 13.3 overnight Nielsen rating for UConn’s 53-41 defeat of Butler in the NCAA men's basketball national championship game last night, down 16.9% from a 16.0 overnight for Duke-Butler last year. However, UConn-Butler is up 11.8% from an 11.9 overnight for North Carolina-Michigan State in ’09. Indianapolis led all metered markets last night with a 49.2 local rating, followed by Hartford-New Haven with a 28.8 rating. CBS did not win the night in primetime, finishing with a 10.0 rating, second behind ABC’s 13.1 in primetime for “Dancing With The Stars” and “Castle.” CBS and Turner for the entire tournament averaged a 7.2 overnight rating, up 9% from a 6.6 overnight last year, when CBS was the sole broadcaster. This marks the best to ...
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Take Two
Dodgers revive negotiations with Fox on TV rights deal, but Selig again would have final say.
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Balance Beam
New Balance inks deal to become official footwear, apparel sponsor of Red Sox.
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The More The Merrier
NHL Panthers sell rink naming rights to Lexus in league first.
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Badge Of Honor
Secondary ticket agents seeing prices rise for Masters badges.
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Humana From Heaven?
Report that Humana will title sponsor the Bob Hope Classic called "premature."
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Bear Market
Cubs, coming off fifth-place finish and price increase, draw smallest crowd since '02.
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Upset Special
UConn women's Final Four loss down 15% on ESPN from win in '10.
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Direct Connect
Radio show offers Gary Bettman unique opportunity to talk to fans.
