Univ. Of Kentucky Extends Nike Deal Ugg Using NHLers For Brand Awareness LizardSkins Tape Popular Among MLBers Marketplace Roundup Audi Inks Four-Year Deal With MLS Toyota, IOC Reportedly Strike TOP Deal Brewery Sponsoring MSG Isles Segment Rolling Stone Gets Le Mans Car Deal Marketplace Roundup Giants WR Beckham Weighing Endorsements
Upcoming Conferences and Events
SBD/April 4, 2011/Marketing and Sponsorship
Caroline Wozniacki Agrees To Two-Year Sponsorship Agreement With Oriflame
Published April 4, 2011
WHAT WAS SERENA THINKING? In Boston, Kevin Paul Dupont wrote Serena Williams' appearance in a leaked ad for 2K Sports' "Top Spin 4" game was "sheer sexual exploitation." The spot was a "porn sports video crafted around Williams, who looked quite comfy in her not-made-for-tennis-or-prime-time tutu." Dupont: "Not hard to figure out what happened here. When Williams so willingly hung her rear end out in public, it got booted, leaving current and potential sponsors asking themselves the obvious question: What has gotten into this woman's head? ... It's a good bet Williams is far less appealing now to corporate sponsors" (BOSTON GLOBE, 4/3).