Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/April 4, 2011/Marketing and Sponsorship
Caroline Wozniacki Agrees To Two-Year Sponsorship Agreement With Oriflame
Published April 4, 2011
WHAT WAS SERENA THINKING? In Boston, Kevin Paul Dupont wrote Serena Williams' appearance in a leaked ad for 2K Sports' "Top Spin 4" game was "sheer sexual exploitation." The spot was a "porn sports video crafted around Williams, who looked quite comfy in her not-made-for-tennis-or-prime-time tutu." Dupont: "Not hard to figure out what happened here. When Williams so willingly hung her rear end out in public, it got booted, leaving current and potential sponsors asking themselves the obvious question: What has gotten into this woman's head? ... It's a good bet Williams is far less appealing now to corporate sponsors" (BOSTON GLOBE, 4/3).