New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/April 4, 2011/Marketing and Sponsorship
Caroline Wozniacki Agrees To Two-Year Sponsorship Agreement With Oriflame
Published April 4, 2011
WHAT WAS SERENA THINKING? In Boston, Kevin Paul Dupont wrote Serena Williams' appearance in a leaked ad for 2K Sports' "Top Spin 4" game was "sheer sexual exploitation." The spot was a "porn sports video crafted around Williams, who looked quite comfy in her not-made-for-tennis-or-prime-time tutu." Dupont: "Not hard to figure out what happened here. When Williams so willingly hung her rear end out in public, it got booted, leaving current and potential sponsors asking themselves the obvious question: What has gotten into this woman's head? ... It's a good bet Williams is far less appealing now to corporate sponsors" (BOSTON GLOBE, 4/3).