Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/April 4, 2011/Marketing and Sponsorship
Caroline Wozniacki Agrees To Two-Year Sponsorship Agreement With Oriflame
Published April 4, 2011
WHAT WAS SERENA THINKING? In Boston, Kevin Paul Dupont wrote Serena Williams' appearance in a leaked ad for 2K Sports' "Top Spin 4" game was "sheer sexual exploitation." The spot was a "porn sports video crafted around Williams, who looked quite comfy in her not-made-for-tennis-or-prime-time tutu." Dupont: "Not hard to figure out what happened here. When Williams so willingly hung her rear end out in public, it got booted, leaving current and potential sponsors asking themselves the obvious question: What has gotten into this woman's head? ... It's a good bet Williams is far less appealing now to corporate sponsors" (BOSTON GLOBE, 4/3).