CBS Signs Presenting Partners For NFL Thursdays NBA Ends Ban On Fantasy Game Sponsorships Jags' Bortles To Endorse Local Car Dealership Rory, Tiger Promote New Nike Irons On "Tonight Show" Newton, Manning Star In New Gatorade Ads Xfinity Set To Replace Nationwide In NASCAR Deal Ray Rice Not In M&T Bank's Ravens Ads Ditka Teams Up With Kids Clothing Store Hunter-Reay Signs Three-Year Extension With DHL Virtual On-Field Ads Causing A Stir
Upcoming Conferences and Events
SBD/April 1, 2011/Marketing and Sponsorship
Published April 1, 2011
LET'S GO STREAMING: AD AGE's Kunur Patel reported Volvo is "presenting free streaming" of MLB games "on Apple devices for one month." MLBAM announced that "access to MLB.TV in its iPhone, iPod Touch and iPad apps is free for all of April, thanks to the Volvo sponsorship." Android users "will get one free game per day." For the sponsorship, Volvo "has secured pre-rolls ads during the live stream and banners between innings." Patel noted this "isn't the first time the MLB at Bat apps will feature ads" (ADAGE.com, 3/31).
SOMETHING TO TALK ABOUT: BLOODHORSE's Tom LaMarra wrote the "benefit of a clever ad campaign" like the Maryland Jockey Club's Kegasus character, promoting the Preakness Stakes, is it "gets people thinking and talking." Maryland thoroughbred racing "isn't having an easy time of it right now, and any relief, even that of the comic variety, is much appreciated." The MJC promoted last year's Preakness with the "Get Your Preak On" campaign, and LaMarra wrote, "It seems the MJC with its 2010 and 2011 marketing campaigns is trying to do what any good business would do: generate noise and traffic to ultimately increase revenue -- and hopefully a little more interest in horse racing" (BLOODHORSE.com, 3/31).
BACK IN STYLE: CNN.com's Doron Levin noted this year "marks a return to prominence" in golf for Cadillac, which "hasn't thrown in the towel" on the sport despite relinquishing The Masters in '07 after 40 years of sponsorship. Now a major sponsor of the PGA Tour, Cadillac "tries to highlight individual achievements." Cadillac VP/Marketing Don Butler said, "That's why golf is good for Cadillac. It's about individual excellence. We're also sponsoring tennis and skiing on a regional basis." Butler said the opportunity to sponsor the WGC-Cadillac Championship at Doral is a "way to let customers experience our products." Cadillac models "were on display around the course" at the tournament (CNNMONEY.com, 3/30).