Luck, Romo Join Mannings To Promote DirecTV Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky Spieth's Dad Tracking Athletes' Social Media Impact Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Sponsors Stayed True To Paul George Zurich To Promote Lexi During PGA Tour Event
Upcoming Conferences and Events
SBD/March 30, 2011/Marketing and Sponsorship
Red Sox, JetBlue Sign Eight-Year Deal That Includes Spring Training Park Entitlement
Published March 30, 2011
CONTRIBUTING TO CAPITAL IMPROVEMENT FUND: In Ft. Myers, Glenn Miller reports while Lee County is "not receiving any of the naming rights fees, it will receive $150,000 a year for eight years from the airline." The money will go into the ballpark's "capital improvement fund." The Red Sox and Lee County are both contributing $37,500 "for each of the first five years of the new facility," then $62,500 each for the following three years. The JetBlue funds are "in addition to that" (Ft. Myers NEWS-PRESS, 3/30).