Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
Upcoming Conferences and Events
SBD/March 30, 2011/Marketing and Sponsorship
Red Sox, JetBlue Sign Eight-Year Deal That Includes Spring Training Park Entitlement
Published March 30, 2011
CONTRIBUTING TO CAPITAL IMPROVEMENT FUND: In Ft. Myers, Glenn Miller reports while Lee County is "not receiving any of the naming rights fees, it will receive $150,000 a year for eight years from the airline." The money will go into the ballpark's "capital improvement fund." The Red Sox and Lee County are both contributing $37,500 "for each of the first five years of the new facility," then $62,500 each for the following three years. The JetBlue funds are "in addition to that" (Ft. Myers NEWS-PRESS, 3/30).