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SBD/March 28, 2011/Marketing and Sponsorship
NFL Lockout Watch, Day 17: Networks, Advertisers Start Making Alternative Plans
Published March 28, 2011
ON A WING AND A PRAYER: In Minneapolis, Mike Hughlett reported Buffalo Wild Wings "has taken to Facebook with a petition to end the lockout that threatens to wipe out some if not all of the upcoming football season." Buffalo Wild Wings is "running TV ads during the NCAA basketball tournament directing viewers to the e-petition," an effort dubbed "Save Our Season." The company's Facebook page reads, "We're not taking sides. We just want a football season. So join the movement to help us insure there is one" (Minneapolis STAR TRIBUNE, 3/27).