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SBD/March 25, 2011/People and Pop Culture
This Week's Newsmakers: A Sterling Start To NCAA Coverage For CBS, Turner Sports
Published March 25, 2011
WIN: CBS/TURNER -- It's hard to imagine that the first weekend of NCAA Tournament coverage under the new four-network format could have gone better for SEAN MCMANUS and DAVID LEVY. CBS, TNT, TBS and little-known truTV receive glowing reviews for coverage of the early rounds, the first time every game has been available live in its entirety on TV. Even more importantly, audiences respond as well, with ratings up 15% through the first three rounds. The combination of CBS and Turner personalities also sits well with most viewers, who are treated to such new delights as longtime NBA announcer MARV ALBERT calling a college hoops game for the first time.
Williams back into the spotlight
DRAW: CACTUS LEAGUE -- As Spring Training prepares to give way to Opening Day in less than a week, results from March action in Arizona are a mixed bag. The D'Backs and Rockies started the spring with the debut of their stunning new facility -- arguably the most advanced Spring Training complex in Arizona or Florida. And while both NL clubs have seen big gains at the gate, the other Cactus League teams have not been so lucky. Ten of the 15 teams have suffered double-digit declines in attendance, including four down more than 20%. Among the biggest losers are the Dodgers, Cubs and Angels. Still, BUD SELIG remains confident that when the final numbers are tallied, Cactus League attendance will be near that of last season.