SBD/March 25, 2011/Marketing and Sponsorship

Stay Cool, Man: Tebow To Make Commercial Debut Next Week In Jockey Ads

Tebow signed a three-year endorsement with Jockey last July
Broncos QB Tim Tebow will make his "commercial debut next week as the first professional athlete to model Jockey underwear since Jim Palmer in 1980," according to Adam Schefter of ESPN.com. Tebow will wear the company's Staycool products and will be "featured in a blitz of magazine ads and television appearances in the coming days." Tebow is "scheduled to appear at a Jockey event at Macy's in New York City's Herald Square in May, and he will be appearing in a national advertising campaign starting next week." He said, "People may say it's underwear, but everyone wears underwear -- it's not like I'm doing something risque." Schefter notes Tebow filmed the Jockey ad in L.A. "about a month after the season" (ESPN.com, 3/25). Tebow signed a three-year deal with Jockey last July.

GET THE VOTE OUT: Tebow is one of the 32 candidates in the running to land the cover of EA Sports' "Madden NFL 12" video game, but ESPN.com's Tim Graham noted the QB is "getting thumped" by Chiefs RB Jamaal Charles during the first round of online voting to determine the cover athlete. In another first-round matchup, Jets QB Mark Sanchez is "having a tougher time than expected" against Dolphins OT Jake Long. Voting for the opening round of the March Madness-style format ends Sunday (ESPN.com, 3/24).
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