Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market LeBron's Power Seeps Into Non-Sports Entertainment Maddux Pranks Bryant For Red Bull Video Marketplace Roundup NBPA, Players Look To Profit Off Images Apparel Stores Extending Warriors' Local Reach P.J. Fleck Buys Rights To "Row The Boat" Turner Sports Sells Out NBA ASG Ad Spots Rutgers' Adidas Contract Worth More Than $11M
SBD/March 25, 2011/Marketing and Sponsorship
Stay Cool, Man: Tebow To Make Commercial Debut Next Week In Jockey Ads
Published March 25, 2011
GET THE VOTE OUT: Tebow is one of the 32 candidates in the running to land the cover of EA Sports' "Madden NFL 12" video game, but ESPN.com's Tim Graham noted the QB is "getting thumped" by Chiefs RB Jamaal Charles during the first round of online voting to determine the cover athlete. In another first-round matchup, Jets QB Mark Sanchez is "having a tougher time than expected" against Dolphins OT Jake Long. Voting for the opening round of the March Madness-style format ends Sunday (ESPN.com, 3/24).