Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/March 25, 2011/Marketing and Sponsorship
Stay Cool, Man: Tebow To Make Commercial Debut Next Week In Jockey Ads
Published March 25, 2011
GET THE VOTE OUT: Tebow is one of the 32 candidates in the running to land the cover of EA Sports' "Madden NFL 12" video game, but ESPN.com's Tim Graham noted the QB is "getting thumped" by Chiefs RB Jamaal Charles during the first round of online voting to determine the cover athlete. In another first-round matchup, Jets QB Mark Sanchez is "having a tougher time than expected" against Dolphins OT Jake Long. Voting for the opening round of the March Madness-style format ends Sunday (ESPN.com, 3/24).