SBD/March 24, 2011/Media

Tiger Woods Launches Swing App For iPhone, iPod Touch To Benefit Foundation

Woods' swing app allows users
to analyze their swings
The Tiger Woods Foundation and Shotzoom yesterday announced the launch of the Tiger Woods: My Swing app for the iPhone and iPod touch. The app integrates with the Golfshot.com online golf community (Tiger Woods Foundation). In San Jose, Tim Kawakami reported the app captures video of a person's golf swing over time and compares it to when they started. It also features Woods "giving virtual tips and some canned Woods audio." The technical aspect of the app is supposedly "very, very high" (MERCURYNEWS.com, 3/23). USA TODAY’s Steve DiMeglio notes the app is ”designed to help golfers of all skill levels through video analysis and instruction.” It features “enhanced video capture, side-by-side swing comparison with Woods, advanced golf swing analysis and exclusive updates from Woods.” The app costs $9.99 from the Apple App Store. It has “tens of thousands” of Woods’ swings stored “at the ready to be checked.” Woods worked on the app “for six months and was conscious about how his instruction and thoughts came across.” Woods: "You don't want to make it sound so complicated that people can't understand or do it. That's not fun. What is fun is making it sound simple, give a couple of thoughts, a couple little phrases, and, boom, the light bulb goes on” (USA TODAY, 3/24). Woods added, “We go through every club in the bag where you can see a down the line view and caddy view and I try to explain to the user how I analyze my swing and it allows them to draw lines where they want to look at their swing” (CNBC.com, 3/23). The AP’s Doug Ferguson wrote the cost of the app is “significantly higher than other such applications -- Paul Azinger has an instruction app for 99 cents.” But Woods said that his “share of the proceeds go toward the Tiger Woods Foundation.” He added that he “would not have done the app except that it benefits his foundation, specifically with college scholarships” (AP, 3/23).
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