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SBD/March 24, 2011/Media
Poynter Institute Discusses Obama's Call For Japan Aid In Debut ESPN Column
Published March 24, 2011
A CHANGE OF PACE: McBride explained she and partner Regina McCombs will "look for the pressure points, big and small," as part of ESPN's aspiration to "serve and hold the network to its own high standards." McBride and McCombs "will write a monthly column, as well as a couple of shorter installments as developments warrant." Some of those "might look a little different than those of previous ESPN ombudsmen." McBride added, "We hope to bring transparency to this very large company by peeling back the layers of decisions that culminate in both success and failure, and all that falls in between" (ESPN.com, 3/23).